Historical Chronicle - 2014-2015
Graphic Design Portfolio
Saugatuck Douglas Historical Society
Graphic Design Portfolio
Saugatuck Douglas Historical Society
Historical Chronicle - 2014
Historical Chronicle - 2015
Visual Communication Problem
Design and produce an 8-page “vintage” newspaper for the SDHS (Saugatuck Douglas Historical Society) to assist tourists visiting the Saugatuck/Douglas area. The purpose of the paper was to generate funds for the SDHS by way of advertising from the local businesses. The goal of the the paper was to not only be entertaining for the visitors, but also provide knowledge of both the area’s history and current happenings and attractions.
Target Market: SDHS, SABA, and visitors of the Saugatuck/Douglas area
Design and produce an 8-page “vintage” newspaper for the SDHS (Saugatuck Douglas Historical Society) to assist tourists visiting the Saugatuck/Douglas area. The purpose of the paper was to generate funds for the SDHS by way of advertising from the local businesses. The goal of the the paper was to not only be entertaining for the visitors, but also provide knowledge of both the area’s history and current happenings and attractions.
- must be at least 50% advertisements from local businesses
- have an “vintage” feel
- inform visitors of the Historical Society and its exhibitions and events
- include relevant and accurate historical articles
- design ads for local businesses
- paper was to be B&W in PDF form printed on newsprint by local printer
Target Market: SDHS, SABA, and visitors of the Saugatuck/Douglas area
Strategy Used and Concept Development
Since the Historical Chronicle had been produced for two previous years, research started with the previous productions and continued with the history of the Saugatuck/Douglas area as well as other historical papers. Ad sales and promotion of the paper followed to insure the cost of production would be covered. Font choices for the copy were Headline for the headlines, and the Adobe Caslon font family was used for the copy. Several other fonts were used throughout the paper for the separate ads. Some ads were provided while others were created specifically for the current production.
Since the Historical Chronicle had been produced for two previous years, research started with the previous productions and continued with the history of the Saugatuck/Douglas area as well as other historical papers. Ad sales and promotion of the paper followed to insure the cost of production would be covered. Font choices for the copy were Headline for the headlines, and the Adobe Caslon font family was used for the copy. Several other fonts were used throughout the paper for the separate ads. Some ads were provided while others were created specifically for the current production.
Production and Execution of the Final Piece
The selling of ad space was the first step, followed by the collection of images and copy from local businesses for the design of their ads using both Photoshop and InDesign.
A large bulletin board was set up to organize and rearrange the ads. Organizing them by theme and/or organization was preferred. Keeping the ratio of ad space to copy was considered throughout the process.
After the ads were placed, local historians were contacted to write articles that were relevant to the year’s theme and also to advise on images that could be used in the space that was available. Previous styles were used for the headings of articles as well as sub-headings and article copy. Layers were created to organize the images, copy, and differentiate between areas of the paper that would be changed in upcoming years and the parts that would be recurring in years to come.
After being proofed by local historians and designers, the paper was then exported as a press quality PDF and sent to a local printer. The paper was then distributed throughout the Saugatuck/Douglas area and available throughout the 2014 summer season.
The selling of ad space was the first step, followed by the collection of images and copy from local businesses for the design of their ads using both Photoshop and InDesign.
A large bulletin board was set up to organize and rearrange the ads. Organizing them by theme and/or organization was preferred. Keeping the ratio of ad space to copy was considered throughout the process.
After the ads were placed, local historians were contacted to write articles that were relevant to the year’s theme and also to advise on images that could be used in the space that was available. Previous styles were used for the headings of articles as well as sub-headings and article copy. Layers were created to organize the images, copy, and differentiate between areas of the paper that would be changed in upcoming years and the parts that would be recurring in years to come.
After being proofed by local historians and designers, the paper was then exported as a press quality PDF and sent to a local printer. The paper was then distributed throughout the Saugatuck/Douglas area and available throughout the 2014 summer season.